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Strategic representation for premium wineries in Asia

Strategic representation for premium wineries in AsiaStrategic representation for premium wineries in AsiaStrategic representation for premium wineries in Asia

Building the right distribution, strengthening market execution, and creating long-term brand value across Asia.

Discuss your Asia strategy

Strategic representation for premium wineries in Asia

Strategic representation for premium wineries in AsiaStrategic representation for premium wineries in AsiaStrategic representation for premium wineries in Asia

Building the right distribution, strengthening market execution, and creating long-term brand value across Asia.

Discuss your Asia strategy

Asia is not one market.

Progress depends on the right partners, disciplined positioning, and consistent local execution.

AWP aligns winery ownership, importers, and the trade behind a clear commercial plan, then remains closely involved until opportunities translate into results.


What we do: an extension of your export team in Asia

Market direction

Prioritising markets, sharpening portfolio positioning and defining a practical route to growth.

Importer and distribution management

Selecting the right importers, aligning expectations and managing performance with transparency and commercial discipline.

Trade development

Developing key accounts, creating market pull and converting meetings, tastings and opportunities into lasting listings.

WHY AWP

Senior-led. Selective by design.


Every mandate is led directly by founder Olivier Six, bringing two decades of commercial experience across Asian wine markets, including five years leading a major fine-wine importer across Mainland China, Hong Kong and Macao.

AWP represents a deliberately limited number of premium wineries, allowing close alignment with ownership, active importer management and consistent follow-through in the trade.

The retainer-based model keeps the focus on sustainable brand development, not short-term transactions or commission-only brokerage.

Contact Us

Discuss your Asia strategy

If you represent a premium winery and want to strengthen distribution, importer management or key-account development across Asia, contact us to discuss your priorities.

info@asiawinepartners.com

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